A dreamy, slow-fashion campaign for LINEA Germania’s SS18 collection

Daydreaming in present

THE STORY

Inspired by the softness of everyday life, Daydreaming in Present celebrated the magic of the moment: quiet creativity, imperfect joy, and the romance of routine. With this look book, we told that story thru the lens of an every day woman running errands in the city. Fully present for the miracle unfolding.

THE PROCESS

I joined the design studio as a fashion illustrator, later stepping into a full creative role from sketch to story. The textile designs for this collection — born from people watching on my daily train commute to Washington Heights — were handwoven by artisans into scarves and socks, each one expertly crafted and ethically sourced with intention. From there, I co-led art direction for the campaign: storyboarding, mood boarding, styling, and selecting final images for print, e-commerce, and social.