A dreamy, slow-fashion campaign for LINEA Germania’s SS18 collection

Daydreaming in present

THE STORY

Inspired by the softness of everyday life, Daydreaming in Present celebrates the magic of everyday moments: quiet creativity, imperfect joy, and the romance of a daily routine. With this lookbook, we told that story thru the lens of an every day woman running errands in the city — fully present for her miracle unfolding.

THE PROCESS

I joined the design studio as a fashion illustrator, later stepping into a full creative role from sketch to execution. The textile designs for this collection were born from people-watching on my train commutes to Washington Heights and handwoven by artisans into scarves and socks — each piece ethically sourced and expertly crafted with care and intention. From there, I co-led art direction for the campaign: storyboarding, mood boarding, styling, and selecting final images for print, e-commerce, and social.