Retail Campaign

Value that gives more than savings

Sherwin-Williams x Lowe’s

A brand that delivers value evokes emotion, tells relatable stories, and proves that their product is more than just another to buy.

With this retail campaign, we sought to tell two distinct stories around home transformations and millennial experiences: couples that love their alone time as much as they do each other and moms who know don’t pick favorites when it comes to loving their kids.

My role: assist with the edit, lead the on-set photoshoot, and design social assets for final delivery.